Will teach you all about

How search engines like Google, Yahoo rank Web pages?

What is an Algorithm?

What are the differences between the Major Search Engines?

How SEO techniques affect search engine indexing; challenges search engines face; and SEO Best Practices?

What are Poor quality links (including link farms), identify good quality links, and identify good sources for links?

How to Research, find, and identify the right keywords and key phrases for your marketing campaign?

How to develop performance goals and set up a framework to help measure future success?

How to Frequently Add Content to Your Site?

How to choose the right keywords / key-phrases?

What is Keyword density & how is it measured?

How to prepare a site to achieve better rankings and support theme, relevancy for keywords, and have a base of knowledge to lead into more advanced topics?

What is Copywriting for the Web as well as the basic differences between writing for organic search and writing pay-per-click ads?

What are the roadblocks that will stop the search engines from indexing your site’s contents or other potential content related issues?

When should you submit your Website to search engines, as well as which submission activities are best practices and which should be avoided?

What are Pay-per-click (PPC) / Pay per thousand impressions advertising programs and how do they work?

How to Set-up and manage a pay-per-click (PPC) advertising program

And much more